Be it Good or Bad, reviews are the key that makes and breaks your app. The opinion of your existing users, play a vital role in purchasing your app than what you’ve promised. Before downloading your app, a potential user will go through your positive and negative feedbacks whether to buy it or not. Nevertheless, it is not only your potential users but also the app store focusing on your reviews. Positive App reviews can be as powerful as a marketing tool to make your potential users download and use your app. But, the thing is that your users won’t head back to the app store to write a review unless you take some effort.