9 Powerful Strategies to Boost Mobile App Downloads You’ve finally built your own app. You love your design, your app icon, and it works flawlessly on every device you tested it on. The niche you found is unexplored and competition-free. If that’s the case, you’ve run into the same problem many developers encounter after they publish their apps. But don’t be discouraged – if you have an app you want the whole world to use, you can make it happen. All it takes is a little effort and the right know-how to bring your app to the attention of the masses. So, to learn the best ways to boost your mobile app downloads, let’s first understand how apps are downloaded in the first place. The two are very similar in relation to your app’s success, but ASO has even greater impact on its listing than SEO does for Google search results. ASO is specifically what increases the visibility of your app in the marketplace. The higher its rank, the more users will find your app when they search. And once a user finds your app, ASO also helps determine whether they actually download it. There are quite a few factors that affect your ASO: Positive reviews: The more positive App reviews have, the higher its rating will be. When users rank an app highly, it will also be ranked highly, which naturally improves downloads. App downloads: The more downloads you have, the more downloads you’ll get. App publishers should aim for a steady amount of downloads to rank highly. Keyword relevance: Apps with popular keywords in their title and description may see more downloads. Revenue: Apps with a good record of revenue generation will get more visibility from the app store. Country: Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect. Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking. Social proof: Your app’s popularity across social media platforms can affect its app store ranking – especially on Android. Shares and +1’s on Google+ can determine whether users notice your app or ignore it. App starts: The number of times users actually open your app also has a significant impact on ranking. Retention: The number of people who uninstall your app vs. the amount who keep it within 30 days also affects rankings. To ensure retention, cater heavily toward your target audience in the app description.