Many app developers have tried various kinds of methods to increase app installs. However, the test results are unsatisfactory. And if you ask the successful developers how to get a higher app ranking and more app downloads, I believe they will tell you the importance of ASO. Here are some ASO tips for you. 1. Keeping up with Algorithm Changes You can find plenty of discussions about the major algorithm changes that the major search engines make from time to time. Did you know there are minor changes that are occurring on a regular basis? Keeping up with algorithm changes will make you catch the changes. 2. Using Social Media Effectively Content powers social media, and maintaining a strong online presence can be an effective way to expand your reach and introduce your app to new customers. Keep in mind that you’ll need to do more than share sale pitches on social media, in order to draw interest. 3. Get Keyword Installs This can help you reach a wide audience in a very short time. You can make a study of choosing the best app keywords. Then try to buy keyword installs to help you rank your app higher in the app store search results. Actually, you also need to analysis your potential users if you want to get success in the mobile app industry. Now you can take these ASO tips, hope it is useful.