App has changed and enriched our life, and we have already stepped into an app age.The app industry is a vibrant ecosystem, for now, it has already embraced millions of app developers and users. The app development process is by no means an easy job. However, when you submit your app to App Store, you will encounter with app store review guidelines. Here are some interpretations of these guidelines and tips to make your app approved by the app store review guidelines. Why Did App Store Set These Review Guidelines? The App Store functions as the third-party to serve both app developers and users. So it is App Store’s responsibility to provide an inclusive and fair platform for developers, and make sure that users have a comfortable experience. This work is demanding. Main Guidelines Ruled by App Store Apple first issued its official App Store Review Guidelines for app developers on September 9, 2010. The published App Store Review Guidelines reject many apps, and require them to relaunch after modification according to the guidelines. The guidelines is a living one which changes all the time. In 2014, so Apple issued a report. This report disclosed how the Apple App Store functions, and the main reasons why some apps are rejected. Apple hopes that the newly jointed app developers can better know this ecosystem. Then, developers can provide more high-quality apps. Here we can have a look of the top 10 rejection reasons: The Uncompleted Information Apple requires all app developers to provide complete information for the review in App Review Information Section. This reason accounts for 14% of the rejection. Too Many Bugs Too many bugs affect the users’ experience. Apple asks all app developers to thoroughly examine their apps to avoid bugs before submitting. What’s more, your apps should try to load themselves within 15 seconds. Wrong links Apple requires that all links in app page should be real and accessible. Apps with wrong or false links will be rejected by App Store. Placeholder Content According to the App Store Review Guidelines, apps with placeholder contents can not be reviewed and approved. Nonstandard User Interface The user interface should be user-friendly, containing all the useful information with well-designed layout. Submit Many Apps at One Time The number of workers responsive for the app review is not big enough as we think. If you submit several apps at one time or repeatedly submit one app, the review speed will be slowed down, and your app may even be rejected. Lack of Value in Use Apple always values whether an app can attract enough users, and whether it has the potential to update itself to meet users’ rapidly changing demand. Titles with “Beta” or “Demo” Many Google products like to launch with titles containing “beta”, “demo” and “trial”. However, Apple is very strict about it, any titles with these words or similar words will be regarded as unfinished app version, so the App Store will not approve these apps. How to Cope With App Store Review Guidelines The listed reasons are some common problems for app developers, still, there are many other forbidden items, such as sexual discrimination, pornography, risks of physical harm your app might cause. App developers should take practical measures to make their apps succeed in submitting into the App Store. Analysis of Users’ Needs Before starting to design an app, try to make it unique and useful, because the review workers will quickly reject your app once they found. Customers’ need is the top concern for app developers. Those apps that have gained wide popularity are always the useful ones. Well-prepared Before Submitting All developers give birth to an app for some reason, financially or responsively. They all want to make their app be put into market earlier than their competitors. Timing is very important. But we should know that it takes long time to design, improve and launch an app, and many problems will come out in this process. It is appreciated to submit an app on time, however, developers should bear in mind that it is more essential to settle down everything before submitting. Avoid Bugs Well-functioned and flawless apps should do best in all aspects including the background technical support. This technical support must make sure your app have no bugs. A minor mistake will ruin other good aspects, and leave an unprofessional impression on others. No Mention of Competitors’ Name or Logo Whether intentional or unintentional, Apple’s competitors’ name and logo will be unpleasant for workers who are responsive for review. And you risk of being rejected in the end. It is a common sense that we are very sensitive for everything involving the competitors. Details determine the final success. Developers should avoid this kind of silly mistake. Pleasant Design and Layout People all love beautiful things, so does the review workers. Those workers face countless apps all the day, so they are pleasant to see those apps with well-designed icons and layout. Try to make your apps eye-catchy and beautiful. Conclusion These App Store review guidelines are quite helpful for you to submit an app. Once you succeeded in submitting, the next thing you should care about is App Promotion, like increasing downloads, boosting app rankings and buying good reviews with high ratings in websites like Bestreviewapp.com. All these works result in the final success of your apps.